Schematic of an Email Campaign Funnel

┌─────────────────────────────────────────────────────────────┐
│ TRAFFIC SOURCES │
├─────────────────────────────────────────────────────────────┤
│ Social Media │ Google Ads │ Referrals │ Content │ │
│ Instagram │ Facebook │ Word of │ Blog/SEO │ │
│ Pinterest │ YouTube │ Mouth │ YouTube │ │
└─────────────────┬───────────────────────────────────────────┘
│
▼
┌─────────────────────────────────────────────────────────────┐
│ LEAD MAGNET │
├─────────────────────────────────────────────────────────────┤
│ 🎨 “5 Ways to Display Pet Art in Your Home” (PDF Guide) │
│ 📧 Opt-in Form: Name + Email │
│ 🎁 Bonus: 10% off first commission │
└─────────────────┬───────────────────────────────────────────┘
│
▼
┌─────────────────────────────────────────────────────────────┐
│ WELCOME SEQUENCE (7 Days) │
├─────────────────────────────────────────────────────────────┤
│ Day 1: Welcome + Deliver Lead Magnet │
│ Day 2: My Story – Why I Started LifeArtfullyDone │
│ Day 3: Customer Spotlight – Before/After Pet Portrait │
│ Day 4: “How to Choose the Perfect Photo” Guide │
│ Day 5: Botanical Art Collection Feature │
│ Day 6: Social Proof – Reviews & Testimonials │
│ Day 7: Soft Sell – “Ready for Your Commission?” │
└─────────────────┬───────────────────────────────────────────┘
│
▼
┌─────────────────────────────────────────────────────────────┐
│ NURTURE SEQUENCE (Ongoing) │
├─────────────────────────────────────────────────────────────┤
│ Weekly Value Emails: │
│ • Art Care Tips │
│ • Home Decorating Ideas │
│ • Behind-the-Scenes Process │
│ • Customer Features │
│ • Seasonal Collection Announcements │
└─────────────────┬───────────────────────────────────────────┘
│
▼
┌─────────────────────────────────────────────────────────────┐
│ SEGMENTATION PATHS │
├─────────────────────────────────────────────────────────────┤
│ │
│ 🐕 Pet Lovers │ 🏠 Home Decor │ 💼 Realtors │
│ (70% of list) │ (20% of list) │ (10% of list) │
│ │ │ │
│ • Pet portraits │ • Wall art │ • Closing gifts │
│ • Memorial art │ • Botanical │ • Corporate art │
│ • Multiple pets │ • Custom colors │ • Bulk orders │
│ │ │ │
└─────────────────┬─────────────────────┬─────────────────────┘
│ │
▼ ▼
┌─────────────────────────────────────────────────────────────┐
│ SALES SEQUENCES │
├─────────────────────────────────────────────────────────────┤
│ │
│ 🎯 PRODUCT LAUNCH (New Collection) │
│ Email 1: Announcement + Early Bird │
│ Email 2: Behind the Scenes Creation │
│ Email 3: Customer Reviews + Social Proof │
│ Email 4: Last Chance + Urgency │
│ │
│ 🎯 ABANDONED CART SEQUENCE │
│ 1 Hour: “Forgot Something?” │
│ 24 Hours: “Still Thinking It Over?” + FAQ │
│ 72 Hours: “Last Chance” + Limited Time Discount │
│ │
│ 🎯 SEASONAL CAMPAIGNS │
│ • Holiday Gift Guides │
│ • Mother’s/Father’s Day │
│ • Pet Memorial Month │
│ • Back-to-School (New Home Decor) │
└─────────────────┬───────────────────────────────────────────┘
│
▼
┌─────────────────────────────────────────────────────────────┐
│ CUSTOMER LIFECYCLE │
├─────────────────────────────────────────────────────────────┤
│ │
│ 📧 FIRST PURCHASE SEQUENCE: │
│ • Order Confirmation + What to Expect │
│ • Production Updates (Week 1, 2) │
│ • Shipping Notification │
│ • Delivery Follow-up + Care Instructions │
│ • Review Request (1 week post-delivery) │
│ • Upsell: Custom Frame or Second Piece │
│ │
│ 🔄 REPEAT CUSTOMER SEQUENCE: │
│ • VIP Early Access to New Collections │
│ • Loyalty Discount (15% off 2nd purchase) │
│ • Referral Program Introduction │
│ • Birthday/Anniversary Reminders │
│ │
│ 💎 VIP CUSTOMER TREATMENT: │
│ • Exclusive behind-the-scenes content │
│ • First access to limited editions │
│ • Personal check-ins from artist │
│ • Special occasion remembrance │
└─────────────────┬───────────────────────────────────────────┘
│
▼
┌─────────────────────────────────────────────────────────────┐
│ WIN-BACK CAMPAIGNS │
├─────────────────────────────────────────────────────────────┤
│ │
│ 🎯 NON-OPENERS (30 days inactive): │
│ • “We Miss You” + Best Content Roundup │
│ • “What Would You Like to See?” Survey │
│ • Re-engagement Discount Offer │
│ │
│ 🎯 NON-PURCHASERS (60 days on list): │
│ • “Still Thinking About Custom Art?” FAQ │
│ • Customer Success Stories + Social Proof │
│ • Limited Time “First Commission” Discount │
│ │
│ 🎯 PAST CUSTOMERS (6+ months): │
│ • “Ready for Your Next Piece?” │
│ • New Collection Showcase │
│ • “Bring a Friend” Referral Incentive │
└─────────────────────────────────────────────────────────────┘